{"type":"doc","content":[{"type":"heading","attrs":{"id":"45117b7b-f627-4b33-88d3-0e3a4ded8301","textAlign":"inherit","indent":0,"level":2,"isHoverDragHandle":false},"content":[{"type":"text","marks":[{"type":"textStyle","attrs":{"color":"#4272EC","background":""}}],"text":"行业难点"}]},{"type":"paragraph","attrs":{"id":"d287c120-708e-423a-917e-6a738db14dfd","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"电商平台海量的商品展示视频、用户图文点评、直播切片，构成了一个巨大的商业宝库。如何从这些庞大的、非结构化的音视频和文本数据中抽丝剥茧，将其转化为可量化、可指导销售 的硬通货数据，一直是行业的痛点。"}]},{"type":"highlightBlock","attrs":{"id":"ed88f6c2-3919-4171-8583-f51a09073aac","color":"","background":"rgba(230, 238, 251, 1)","border":"rgba(38, 111, 232, 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能力，展示我们在电商视频分析与运营上的实践案例。"}]},{"type":"heading","attrs":{"id":"b1af50c7-34b4-405b-b055-a21282302c06","textAlign":"inherit","indent":0,"level":2,"isHoverDragHandle":false},"content":[{"type":"text","marks":[{"type":"textStyle","attrs":{"color":"#4272EC","background":""}}],"text":"实践场景"}]},{"type":"heading","attrs":{"id":"7ad494ba-3334-43ef-b1a3-31bc09b49f09","textAlign":"inherit","indent":0,"level":3,"isHoverDragHandle":false},"content":[{"type":"text","text":"场景1：商品视频内容理解与打标"}]},{"type":"bulletList","attrs":{"id":"f3da1b2e-94e3-4543-beb6-947177e1bd78","isHoverDragHandle":false},"content":[{"type":"listItem","attrs":{"id":"5b154bc6-9b70-4c4c-afc4-6dc79d72578d"},"content":[{"type":"paragraph","attrs":{"id":"1c1d797a-2a4f-4cac-8dae-60340dd466a8","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"业务需求：运营需要知道，现在流行什么视觉元素？什么样的短视频带货效率最高？"}]}]},{"type":"listItem","attrs":{"id":"e66a1c31-6494-4173-8a65-e658be10580d"},"content":[{"type":"paragraph","attrs":{"id":"1ba2371d-2581-4ba8-8d23-14e9ae8575e3","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"具体案例：某商家上传了一段 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"},{"type":"text","marks":[{"type":"textStyle","attrs":{"color":"rgb(0, 168, 112)","background":"rgb(232, 245, 233)"}}],"text":"美食实体:薯条/烤鸡"},{"type":"text","marks":[{"type":"textStyle","attrs":{"color":"rgb(26, 26, 46)","background":""}}],"text":" "},{"type":"text","marks":[{"type":"textStyle","attrs":{"color":"rgb(227, 115, 24)","background":"rgb(254, 243, 230)"}}],"text":"萌宠:猫"},{"type":"text","marks":[{"type":"textStyle","attrs":{"color":"rgb(26, 26, 46)","background":""}}],"text":" "},{"type":"text","marks":[{"type":"textStyle","attrs":{"color":"rgb(123, 31, 162)","background":"rgb(243, 229, 245)"}}],"text":"口播卖点:减脂/省时"},{"type":"text","marks":[{"type":"textStyle","attrs":{"color":"rgb(26, 26, 46)","background":""}}],"text":" "},{"type":"text","marks":[{"type":"textStyle","attrs":{"color":"rgb(0, 82, 217)","background":"rgb(232, 240, 254)"}}],"text":"视频调性:治愈系Vlog"}]}]}]}]},{"type":"image","attrs":{"id":"7c534923-1b29-4d34-adde-d6d2e04db831","src":"https://developer.qcloudimg.com/http-sa ve/audit-11654507/6aef529e5c24d44ec231f269f976ee5a.png","extension":"png","align":"center","alt":"","showAlt":false,"href":"","boxShadow":"","width":1048,"aspectRatio":"3.142207","status":"success","showText":true,"isPercentage":false,"percentage":0,"isHoverDragHandle":false}},{"type":"highlightBlock","attrs":{"id":"299fa5e1-4a2b-4f42-9472-2af962c9ce5e","color":"","background":"rgba(230, 238, 251, 1)","border":"rgba(38, 111, 232, 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#时间范围：[00:00:07-00:00:11]ype":"text","text":"#画面元素：猫、盘子、食物"},{"type":"hardBreak","attrs":{"id":"e91dbf5e-605b-4934-967c-1d7028e79f69"}},{"type":"text","text":"#详细描述：一只灰色的猫趴在厨房台面上，专注地看着面前盘子里的美味食物，表现出对美食的渴望和期待。"},{"type":"hardBreak","attrs":{"id":"ab288f59-4cd3-4118-a9a6-0a6cba1c063f"}},{"type":"text","text":"第4个分镜"},{"type":"hardBreak","attrs":{"id":"16cc8b8c-0db5-46e9-91fa-970905de6ea2"}},{"type":"text","text":"#时间范围：[00:00:11-00:00:16]"},{"type":"hardBreak","attrs":{"id":"92e7d39d-ea56-41f4-a4e7-be0c11b81ec3"}},{"type":"text","text":"#画面元素：空气炸锅、手、餐具、鸡翅、薯条"},{"type":"hardBreak","attrs":{"id":"0d279199-76ef-4ce1-8122-ef924c1fc24c"}},{"type":"text","text":"#详细描述：一只手用夹子将炸好的鸡翅和薯条夹到盘子里，展示食物的诱人外观和操作的便捷性。"},{"type":"hardBreak","attrs":{"id":"9110b554-2d03-46b4-95b4-7c8674be99ac"}},{"type":"text","text":"第5个分镜"},{"type":"hardBreak","attrs":{"id":"9e3d0347-7853-47eb-8065-ee01026e1852"}},{"type":"text","text":"#时间范围：[00:00:16-00:00:20]"},{"type":"hardBreak","attrs":{"id":"c43496d2-c50d-4350-8796-38f6630f52ea"}},{"type":"text","text":"#画面元素：空气炸锅、盘子、鸡翅、薯条、价格标签#详细描述：镜头展示最终成品，一盘美味的鸡翅和薯条摆放在炸锅旁，画面上方出现“限时破价：199”的促销信息，突出产品的性价比。"}]},{"type":"highlightBlock","attrs":{"id":"1644caa9-97c9-493d-8de6-165259bf00b5","color":"","background":"rgba(255, 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"},{"type":"text","text":"标签的空气炸锅视频，其点击转化率比纯讲参数的视频高。"},{"type":"hardBreak","attrs":{"id":"71efc64f-a0b4-45eb-bef9-519048fd73f0"}},{"type":"text","text":"平台可以给商家提供指南：拍猫咪和厨房的Vlog，能提升空气炸锅的转化率。"}]},{"type":"heading","attrs":{"id":"a7c7f8a3-c6f9-464a-9860-86606c43a777","textAlign":"inherit","indent":0,"level":3,"isHoverDragHandle":false},"content":[{"type":"text","text":"场景2：用户点评属性及情感分析"}]},{"type":"bulletList","attrs":{"id":"c5fa6691-cbaa-4df2-b572-66664f72ef8d","isHoverDragHandle":false},"content":[{"type":"listItem","attrs":{"id":"21e09e18-402e-4109-8154-6ba8f61ef827"},"content":[{"type":"paragraph","attrs":{"id":"598d11ff-89f3-481d-9151-214af4c20434","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"业务需求：商家和行业小二不能只看“好评率 98%”，必须知道那 2% 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坚果）太死板了。消费者买东西往往是为了某个“场景”，我们需要把内容和场景匹配"}]}]},{"type":"listItem","attrs":{"id":"cff5a31d-a32c-4e92-b3c0-4dcbb2524ea7"},"content":[{"type":"paragraph","attrs":{"id":"c7ef8fe4-7167-4f52-9778-c007b8cfa7fc","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"具体案例：针对一款零食大礼包，分析其关联的种草短视频和用户评价。"}]}]}]},{"type":"table","attrs":{"id":"1c3053b7-9188-498f-96e4-83f6c55585d1","isHoverDragHandle":false},"content":[{"type":"tableRow","content":[{"type":"tableCell","attrs":{"colspan":1,"rowspan":1,"colwidth":[237],"background":"rgba(38, 111, 232, 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"}]}]},{"type":"tableCell","attrs":{"colspan":1,"rowspan":1,"colwidth":[812],"background":null,"color":null,"textAlign":null,"style":null},"content":[{"type":"paragraph","attrs":{"id":"ce3cdacc-13fe-4564-a792-01baddfdfa29","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"里面反复提到：“去公园野餐带这个拍照绝了，里面还有野餐垫” → 打上标签：[消费场景: 户外露营/野餐]。 "}]}]}]},{"type":"tableRow","content":[{"type":"tableCell","attrs":{"colspan":1,"rowspan":1,"colwidth":[237],"background":null,"color":null,"textAlign":null,"style":null},"content":[{"type":"paragraph","attrs":{"id":"60a800cd-2546-4d0d-88b4-3ab165f38e36","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"视频 B "}]}]},{"type":"tableCell","attrs":{"colspan":1,"rowspan":1,"colwidth":[812],"background":null,"color":null,"textAlign":null,"style":null},"content":[{"type":"paragraph","attrs":{"id":"323bede7-1fe7-40db-8a93-4c0ca519498a","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"达人展示：“马上过年了，买这个送亲戚家小孩，包装很大气” → 打上标签：[消费动机: 年货送礼/儿童礼品]。"}]}]}]},{"type":"tableRow","content":[{"type":"tableCell","attrs":{"colspan":1,"rowspan":1,"colwidth":[237],"background":null,"color":null,"textAlign":null,"style":null},"content":[{"type":"paragraph","attrs":{"id":"32c585f5-70a8-4e0c-af70-f1e06639b685","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","marks":[{"type":"bold"}],"text":"用户评论"}]}]},{"type":"tableCell","attrs":{"colspan":1,"rowspan":1,"colwidth":[812],"background":null,"color":null,"textAlign":null,"style":null},"content":[{"type":"paragraph","attrs":{"id":"644300a5-50a0-4809-b4ac-57e4c2d36072","textAlign":"inherit","indent":0,"color":null,"background":null,"isHoverDragHandle":false},"content":[{"type":"text","text":"大量出现：“加班到深夜翻出来吃一包，很解压”、“放在办公室当下午茶” → 打上标签：[消费场景: 职场加班/下午茶]。 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详细描述：采用俯拍视角，呈现野餐布上琳琅满目的野餐用品和零食。这时，一只手拿起一包“Book's自制蛋糕”，随后给到特写镜头，突出蛋糕诱人的外观，进一步强化美食本身的吸引力。"aspectRatio":"2.017975","status":"success","showText":true,"isPercentage":false,"percentage":0,"isHoverDragHandle":false}},{"type":"highlightBlock","attrs":{"id":"6599de6c-6acb-4d2e-90ef-36e1ac850bfc","color":"","background":"rgba(230, 238, 251, 1)","border":"rgba(38, 111, 232, 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